Direct Marketing Strategy
Customer
Description
Recommended Data fields
Acquisition Strategy
Marketing Medium
Time Frame
Cost
Structure
Retention Strategy
Key
Performance Indicators
(points of measure)
Database Analysis
Health
Check
Segmentation by;
Product Groups
Profitability
Life Time Value
Campaign Management
Set Objective
Planning, Targeting
& Performance Analysis
Copywrite Brief
& Liaison
DM
Implementation/Liaison
Response Gathering
Response Analysis
(3-5 Reports)
Campaign Summary
Short Campaign Management
Planning
DM
Implementation/Liaison
Response Analysis
(1-2 Reports)
Campaign Summary
